At its upcoming edition – number 108 – Pitti Immagine Uomo (Florence, Fortezza da Basso, 17- 20 June 2025) will shine a special spotlight on presentations and events defined by original and eclectic stylistic research.
The Guest Designer for June 2025 will be Post Archive Faction (PAF), the menswear brand founded by young Korean designers Dongjoon Lim and Sookyo Jeong. In Florence, PAF will stage a special event conceived specifically for Pitti Uomo and its international audience. The special Guest Designer fashion show is supported by Pitti Immagine and the Korea Creative Content Agency.
In recent seasons, PAF has further pushed the boundaries of aesthetic norms, exploring new
techniques, materials, and silhouettes. Beyond K-pop and social media obsession, the brand has
developed a personal style lexicon that dynamically blends archival references, asymmetrical cuts,
sportswear-inspired solutions and experimental design. The event conceived for Pitti Uomo will
also serve as a window into the new desires of young consumers, capturing the pulse of the
freshest trends in the global market.
About POST ARCHIVE FACTION (PAF)
POST ARCHIVE FACTION (PAF) is a ready-to-wear brand fabricating new structural formulas.
Established in 2018 by Dongjoon Lim and Sookyo Jeong, PAF has articulated its vision by blurring
boundaries between the norms of established design landscape: deconstructing and reassembling
garments and objects in order to explore the new areas of human creativity. Asymmetric
constructions, crinkling techniques, and heavy paneling define PAF’s unique and calculated design
language.
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Since the first collection was showcased in 2018, PAF has presented its exploration of the
garments during Milan and Paris Fashion Week over the past years. The collections are available
in 75 stores worldwide, including Dover Street Market, SSENSE, H.Lorenzo, GR8, and directly at
postarchivefaction.com and PAF flagship store in Seoul.
POST ARCHIVE FACTION (PAF) continues its progressive evolution with their Spring/Summer
2026 collection after the successful collaborations with Virgil Abloh ℅ Off-White™, District Vision,
and On.