A solid edition of Pitti Immagine Uomo
News
Edition 110
19.06.2026
The 740 collections showcased at the Fortezza da Basso and a rich calendar of special events open the cycle of international men's fashion events under the banner of confidence and continuous creative regeneration.
A solid edition of Pitti Immagine Uomo highlights the quality of Italian and international manufacturing and enhances the diversity of styles and product categories.
Exhibitors were extremely satisfied with the participation of Italian and international buyers, in terms of quality, quantity, and... concreteness, despite the widespread geopolitical and economic turbulence.
With just hours to go, attendance is expected to once again exceed 11,000 buyers and 14,000 visitors.
At the opening of the show, the president of Confindustria Moda, Luca Sburlati, emphasized the central role of men's fashion for the entire Italian textile-clothing system and, at the same time, the driving force of a show like Pitti Uomo: not only promotion among the most important foreign clients and the discovery of new markets, but also, for us exhibitors, a stimulus to research, the constant creative regeneration of the product, stylistic evolution, and the use of new materials, even in those sectors - like the one I feel most connected to with my company - where innovation is grafted onto the aesthetic canons of classic elegance. But Pitti Uomo covers the entire range of styles and products in men's fashion and accessories: from sportswear to streetwear, from outdoor wear revisited with an urban twist to technical pieces enriched by design, from workwear At the forefront of gender-neutral and aseasonal... This is what makes Pitti Uomo an unmissable event for the sector's brands and the best international buyers, whose quality, I must say from first-hand experience and from speaking with many colleagues, has further increased at this edition.

— Antonio De Matteis, president of Pitti Immagine

With just hours to go, the percentage changes in buyer and visitor attendance at the 110th edition of Pitti Immagine Uomo (Florence, Fortezza da Basso, June 16-19, 2026) confirm the previous day's forecasts and indicate an overall attendance of around 11,000 buyers (a slight decrease of about 3.5% compared to June 2025) and over 14,000 visitors. A total of over 5,200 high-end distribution and retail professionals arrived from abroad, from more than 90 countries. At the top of the list are: Germany, the United Kingdom, Spain, the United States, Turkey, the Netherlands, Japan, France, Switzerland, Belgium, Austria, Greece, Canada, Poland, and China.
If we look at the foreign data in more detail, it is interesting to note the excellent performance of Germany, the United States, Hong Kong, and Canada; the positive performance of the Scandinavian area and Southeast Asia (South Korea, Taiwan, Singapore); the success of Central and Eastern Europe (Romania, Poland, Hungary, even Ukraine!); the slowdown of the traditional European markets, with the exception of Switzerland, Austria, and Ireland. Some less than positive results from very distant countries, such as Australia, for example, suggest travel costs, which obviously must be planned months in advance, an advance that fell during the darkest months of the ongoing conflicts. However, we are waiting for the conclusion of the fair and from tomorrow we will be able to reflect on the results and indications coming from this edition: from now on, however, I can say that it was not just a question of numbers, because the atmosphere these days has been truly positive, full of energy, from the very first hours. I would like to thank the entire Pitti Immagine team which has once again committed itself fully with dedication, passion, and expertise.

— Ivano Cauli, CEO of Pitti Immagine

Therefore, Pitti Uomo 110 sends out a message of solidity and confidence for the entire fashion world: businesses, trade show organizers, distribution and retail, the media, and even consumers themselves. And also for the Government, starting with the Ministry of Foreign Affairs, and its promotional agencies like ICE, whose great commitment alongside us, I hope, will be rewarded by these results. It is our way of reacting to difficulties, of keeping our heads held high and our eyes open in times of profound change, like the one we are experiencing. And finally, with all due caution and prudence, I want to take the news of the first real ceasefire agreement between the US and Iran as an auspicious sign. I continue to believe in the realism of politics and the ability of diplomacy. We must all believe in this…

— Antonio De Matteis, president of Pitti Immagine

The main credit, goes to the over 740 exhibitors who believed and invested in the show. Their collections express high manufacturing quality and maintain an open approach to experimentation, combining contemporary sensibility with functional elements across the different canons of menswear.
A major contribution comes from international collaborations - among which we are pleased to mention Code Korea, the Japanese JQuality consortium, the China Wave project, and the French and Spanish institutional presences - proving that the show remains a global commercial networking platform.
Naturally, the unique hallmark of Pitti Uomo also emerges thanks to the special participation of some of the most interesting and innovative phenomena in international fashion: Simone Rocha, Kei Ninomiya for Dover Street Market, Sunflower, Jiyongkim, and William Palmer. They helped us build an even richer offer, serving as the highlights of a calendar that brought Florence to life for four days.

— Antonio Cristaudo & Francesca Tacconi, respectively Commercial Director and Special Events Director