I would like to thank Pitti Uomo for their generous invitation to present my first independent only menswear show on the men's calendar. I am excited to share the length and breadth of my menswear proposition, especially with the backdrop of beautiful Florence. I look forward to a new chapter in my work and world, playing with tradition and exploring new ground. I approach it with authenticity and vulnerability, seriousness and playfulness.
From the very beginning, Simone Rocha’s garments capture the eye, ignite the imagination, and stir emotions. At a time when part of menswear seems to be leaning toward more cautious stylistic choices, Simone remains true to herself and to her vision. Hers is a reflection on intimacy that stems from personal roots and connections, Ireland, Hong Kong, art, family. It is a sensory journey to be worn beyond time, a short circuit combination of the speed of the present and the distant past, Gothic novella and cult sportswear. Simone Rocha does not follow trends, she creates them and draws us into her world. In a fully crossover logic, her looks emerge, always unmistakable, disobedient to the rules of pairings and registers, of eras and gender distinctions, of proportions and décor.
To her modern Narcissus she gives, alongside an elegance of almost Victorian obsession, a strong heart, always balanced between poetry and freedom, passion and discipline, fairy tale and transgression. We are eager to be surprised by Simone and by what she is planning for her Florentine debut next June.
, Special Events Coordinator at Pitti Immagine
