Following its recent acquisition by the Turin-based BasicNet group, the iconic American brand – founded in 1830 in Pennsylvania – will bring its unmistakable style, which has long defined the rules of outdoor apparel, to Pitti Uomo 109. 

In a setup that highlights the brand’s heritage through the most recognizable symbols of its identity, such as the red-and-black buffalo check, special focus will also be placed on a selection of pieces from the Fall/Winter 2026 collection.