Element: Skateboarding, Nature, Culture
It's all about roots and future.
Back in 1992, a group of young pro skateboarders where tired with the old industry ways: Element was born.
Since this inception, Element has grown into a creative tree with its branches blurring the lines between skateboarding, nature and culture.
From then to now, what we are about is not just a slogan, it's always been a manifesto.
The same way skateboarding has programmed us to think against the grain, we are inventing day after day a new conscious path for positively change, from our roots in the streets to our future in nature. More sustainable, more eco-friendly, more perma-cultural, more self-curated... This is the Element tree.