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Fashion meets function with AlphaTauri, Red Bull’s fashion brand that offers innovative fashion technologies and unique styles. Founded in 2016, the brand began, as it explains when we sit down to discuss the FW22 collection, “with a desire to focus on engineering unique and innovative fashion technologies that add value to both body and mind. [It’s] is named in honor of the Alpha Tauri star — the brightest, most radiant, and energy-rich star in the constellation of Taurus.”
This season, AlphaTauri has drawn inspiration from sound, naming the new collection The Futuristic Acoustics. “We cannot hear a futuristic image, but we can feel its sound. The new collection is futuristic acoustic: what you see translates into sound. It is modern, but not in a sobering or cold way — the collection is fun and chic.” The Harbin Opera House in China — a sculptural masterpiece designed by architect Ma Yansong — also played a key role in the collection’s creative development. “This building looks very modern and cool,” says AlphaTauri, “but at the same time very cozy. It reminds us of sound waves, it’s like music translated to architecture. Though we have never been there, we can instantly feel the building.” The space’s architecture is evoked through various design elements such as “organic shapes, rounded lines, silver details, logo plays, and very technical fabrics.”
As you would expect from any FW22 collection, the primary garment focus is on outwear and cozy layers. “There are new wool coats in both short and long silhouettes with a premium feel. The material mix brings additional depth and variation into the range, as well as a new AlphaTauri monogram lining. In knitwear, there is a full offer of different knit styles including heavy chunky knit, technical yarns, cashmere blend, merino, and mohair.” Elsewhere, AlphaTauri is diving deeper into the sea of tech-fashion; after launching a heatable jacket and heatable vest, the brand is now delivering two additional smart products for this season: a coat and a commuter jacket.