What makes a pair of trousers an original favourite piece for your wardrobe is its ability to always appear up-to-date rather than just the fashion of the moment. Something traditional can grow into something new and come to embody values such as quality, longevity and reliability. Modern masculinity is charged up by themes such as heritage, integrity and re-invention.
g1920 is a high-impact, sartorial premium brand that makes reference to the company’s long history as a product specialist. The brand values build on this legacy, the know-how and passion for the product. g1920 promotes a sustainable concept, whose internal and external special features allow it to prove its worth over time and across transitional trends. This philosophy corresponds to a need to increasing urgency in the fashion industry.
A focused, timeless styling with a fine sense of trends and finest materials are synonymous here with uncompromising, luxurious aesthetics and a confident appearance. g1920 links cool understatement and a natural attitude with a touch of extravagance while always staying authentic and independent – defying stylistic categorisation. Exclusive materials, lavish finishes, high-quality labelling and excellent finishing as well as a perfect fit have been the principles that are still characteristic of the product.
g1920 is the new sartorial premium brand from the house of Gardeur. During the Pitti Uomo 2021 Gardeur will primarily showcase the new g1920 Spring/Summer 2022 collection, but will also display some of the Gardeur highlight pieces.