Berwich is who loves the things’ taste, sensing their value. He likes to believe that any human process could be helpful for himself and his loved ones if tough completed by hearth, moxie, determination.

He is tired for a conformist life full of consumerism. So Sam Berwich makes up his mind to go away for a long journey. He would look for others that love the good life taste as him.All this is what Mr. Berwich wants for his world: the harmony between action and mind.