Recently included in Highsnobiety’s list of the 20 brands that are defining young culture, HOKA ONE ONE is the fastest growing performance brand in the world. Established ten years ago by Jean Luc Diard e Nicholas Mermaud in the French Alps, the brand soon gained momentum on the trail-running paths thanks to its excellent shock absorption technology. It went on to enjoy success in the road-running world in light of its innovative approach to R&D. HOKA ONE ONE then went ahead and captured the mainstream fashion culture, also thanks to collaborations with progressive brands of caliber such as Engineered Garment, Outdoor Voices, and Opening Ceremony. With running an ever-growing trend and the post-lockdown desire to re-discover the outdoors, the brand has made even further progress with the general collective imagination - and not only that of the younger crowd. It has continued to remain true to its creative approach: its vision has always been and remains that of creating products for running, walking, and exercising that give its users a unique experience. The product range consists of styles for road running – amongst which the Caron X2 and Rocket X, equipped with a mid-sole support in carbon fiber, are the highlights – and for the mountains, as well as other various color-themed options (gold, monochrome, glitch and geometric). This season’s collab is with the ethical outdoor brand Cotopaxi. Amongst HOKA ONE ONE’s fans: Virgil Abloh, Kanye West