Hydrogen is one of the leading Italian Luxury Sportswear brands. Founded in 2003 by Designer & Founder Alberto Bresci, Hydrogen stands out for an innovative idea, the co-branding to mix fashion and Premium brands. It is the first Italian company that produces luxurious sportswear with numerous limited editions of collection garments, all rigorously Made in Italy. Since the beginning, Hydrogen has been working with brands such as Fiat, MV Agusta, Lotus, Wally Maxy Yacht, Automobili Lamborghini, Alfa Romeo, Perfetti Group, Duvetica and jPlus.
Nowadays, Hydrogen has evolved into a complete brand and it is composed by the following lines:
Hydrogen Luxury Sportswear: Men, Woman, Kids, Accessories Collections
Hydrogen Technical Sportswear: Tennis, Golf, Performance
The brand DNA is united under one sole “Hydrogen” trademark with the “skull” identification logo. Hydrogen 10 years after its first collection is boosting its growth by addressing luxury to bolster the company’s rise towards the top-class range. It is however keeping and preserving its original sports DNA.
In response to the growing demand, the range of the products was extended from ready-to-wear apparel, to footwear, to accessories, to leather goods.
The company operates internationally through a network of selected high-end multi-brand stores and luxury department stores and DOS. The first flagship/icon store, which opening is dated 2014, represents the first step of an international retail expansion starting from Milan.
The new store showcases the new brand image as it blended traditional elements with a modern architectural setting and represents a new shopping experience for luxury retail winked at sportswear.