The Invicta brand was founded in 1906 producing sailors' bags and stuff sacks, and was later acquired by a Turin craftsmen who made backpacks and accessories for the first mountaineers.
In the 1980s, partly thanks to the Jolly school bag, it became a cult brand for whole generations of youngsters and a veritable social phenomenon in the fashion world.
Invicta has been a true contemporary icon since 1906, a brand that is always current yet with a fascinating story to tell. A brand whose DNA is outdoor, technical fabrics, which has succeeded in becoming a symbol of discovery, joy and freedom for young people all over the world.
Today, just as before, choosing Invicta means opening oneself to life's opportunities in a joyful feast of colours, keeping an ever-youthful spirit, feeling the excitement of setting out on a journey that can go in any direction.