Beyond the name 
First and foremost, Lardini is an expression of identity. It’s history – supremely unique tailoring know-how, shared and improved every day during the creation of outerwear garments. It’s classic craftsmanship knowledge from Filottrano, the enchanting town outside of Ancona where the headquarters is located. 
It’s personality – a family’s character, its desire to excel and its calling to produce top quality. 
It’s courage – the courage to improve and innovate every day, from style to technology, to stay one step ahead. 
This is the identity in a Lardini garment that the entire world knows and wears. 
 
From a dream to a business 
In 1978, Luigi Lardini was 18 years old and had one dream, a dream that was deeply inspired by the Italian tradition of tailoring. In pursuing this dream of elegance, it gained innovation over time, as well as the help of his family. 
With the support of his siblings Andrea and Lorena, and the aid of his father, together they opened a small atelier where they made outerwear. The atelier became a home, where the passion of the Lardini family honed a blend of tradition, a love of beauty and a hunger for something new and modern – in short, something that would pique the interest of the biggest names in fashion. This was the beginning of Lardini’s dream, which would eventually develop into its own company. 
 
From a business to success 
Within just a few years, the biggest names in international fashion joined his customer list. During this time, his younger sister Annarita joined the business, and together the Lardini family built the company through continuing investment throughout the region and making a name for themselves. Doors began to open, technology became more innovative and production grew until it reached what became the greatest challenge. 
in 1998, Lardini launched their first men’s collection under the brand. 
Today, Lardini’s unmistakable collections showcase a variety of tastes and styles that cater to a range of people, thus creating a name synonymous with traditional tailoring, a passion for beauty and a constant eye on the future. 
 
Keeping it in the family 
The Lardini family has always been the heart and driving force of innovation behind the company. The motto ‘All for one, one for all’, has been its strength from the beginning. 
Today, a new generation that was raised with a love for fabric and the expert hands of a tailor has taken their place at the helm of the company to guide it into the future.  
It is a young generation that, in addition to its passion for the traditional craftsmanship of Le Marche region, carries with it the know-how gained through interaction with the most important players in the world of Italian and global fashion, a constant push toward research and innovation, and new vision. 
It draws upon fresh and ambitious sources of inspiration to improve processes and translate the unmistakable Lardini style into modern, unique and made-to-measure designs for the men and women of today. 
 
The signature of an artist  
“[Clothes] change our view of the world and the world’s view of us”  
Virginia Woolf 

They're creations that change how we see the world and ourselves. Like works of art. And every work of art has a signature. 
The lapel flower arose from a romantic challenge set by Luigi Lardini. The memory of a past in which a pin on the lapel of a jacket was an unmistakable sign of elegance, hedonism and masculine romanticism – a combination of colours and materials that turns every flower into a signature.