The OOF WEAR logo, created in 2016, is inspired by an Edward Ruscha painting exhibited at the MoMA in New York. The strong geometry and the intense colours create and identify OOF WEAR’s DNA. The geometric shapes dialogue with colours, transporting us in to a world characterised by two universes: the masculine and the feminine. This is how OOF WEAR was born, a project consisting of only outerwear and accessories for the male and female world. In our collections, great classics are reinterpreted creating new silhouettes. Materials in contrast with one another are mixed with sophisticated patterns and shades.
PHILOSOPHY “THE SHAPES LAB”
Everything is born out of “THE SHAPES LAB”, a dynamic space where creativity has no limits. Colours are explored and mixed to find new shades that make up OOF WEAR’s colour atelier. Always looking for new languages to interpret the geometry of spaces in order to convey innovative and elegant shapes and volumes in our garments. Every piece has its own identity that fits whoever is wearing it and every jacket can tell a new story. This freedom of identification has given rise to the OOF WEAR COMMUNITY. Join the community and write your story.