The strength of a personal affirmation stands behind these four numbers. One Seven Seven Four. The year 1774 marks the beginning of what would become a success, but was then just a small manufac-turing enterprise. It was a year of ambition for Francesco Pineider, the entrepreneur who carried all the vigor of his native Val Gardena – in his last name as much as in his soul – and merged it with Florence’s cultural grace.
In the Tuscan city, Pineider opened his first workshop in Piazza della Signoria: a clear challenge to the beauty of Michelangelo’s David, which he observed from the window everyday. Because Pineider was a sculptor too: he shaped characters’ elegance, chiseled reliefs by hand, incessantly refined his printing techniques by reproducing buildings and monuments in the most beautiful cities in Europe.