SuperDuper Hats was born in 2010 from the creative minds of Veronica and Ilaria Cornacchini, together with Matteo Gioli. With a lack of corporate planning and an abundance of willpower, they decided to experiment in a completely new field: the hat world. Winning the “who is on next?” award - sponsored by Pitti Immagine, Vogue Italia and Altaroma - in 2013, the brand's fame grew and their worldwide distribution increased rapidly. In the same year's awards, the brand won both the man edition and the woman edition - the latter getting a special mention from Franca Sozzani. It was a very long and difficult process to bring the hat to where it is now - from an old fashioned item to something totally contemporary, that can be used and 'lived' each day of our daily life. A use of the highest quality of raw materials, together with zero km artisanal production, and combined with a pure creative approach mean that the brand is now one of the most reknowned hat companies in the world. SuperDuper Hats is all based around local production in Tuscany.