Walk Through:
Dynamic Attitude
Editorial
Edition 99
19.03.2021
Tied by a unified style story, Walk Through is a themed focus on key pieces from brands exhibiting on Pitti Connect’s digital platform.

Dynamic Attitude is the meeting place for metropolitan life and authentic sportswear. With nods to the bold traits of streetwear, these creative brands pay attention to classic silhouettes whilst looking to the future, creating a new directional attitude.
24Bottles

An Italian design brand, 24Bottles was developed to reduce the impact of disposable plastic bottles on the planet. Inspiration for its 2021 collection comes from four dynamic themes: Global Heritage, Outdoor Romance, Organic Tech, and Surrealist Expedition. With conceptual strokes and nuances, this piece creates a unique design, born from an imaginary universe.
Ben Sherman

Inspired by classic American Ivy League styles, Ben Sherman's original shirt design was the catalyst for decades of iconic releases. Using the best fabrics, each shirt was boxed individually. Decades later, the heritage brand returns with a collection inspired by coastal boating themes, with minimal nautical proportions, vintage silhouettes, and abstract geometric prints.
Clarks Originals

Founded almost 200 years ago, the original Clarks design was based on a slipper constructed from sheepskin off-cuts. One of the most ubiquitous shoe brands in the world, innovation and invention remain at the core of every release. Based on two different tiers - new takes on iconic styles and signature pieces with fresh colorways - the brand maintains its nostalgic detailing and instantly recognizable silhouettes.
Flower Mountain

Born from a common love of mountain trekking, music, and footwear, Flower Mountain was founded by Keisuke Ota and Yang Chao. Inspired by creative ideas and the cycles of nature, its footwear features bold tones, distinctive embroideries, and statement silhouettes.
Museum the Original

Founded on careful research and experimentation, Museum prides itself on products constructed via the aid of cutting-edge technology. With models that are completely biodegradable within three years, the brand describes its products as 'a real tribute to the environment'. Designed with an all-over graphic, this seasonal jacket combines practicality and style-led details.
MWM Mod Wave Movement

Formed in 2015, Mod Wave Movement is a Spanish brand with streetwear influences. Led by Mike Tao, the multicultural team of European and Asian designers finds inspiration from the energy of modern city life. Its FW21 collection is a nod to Canadian and Japanese streetwear culture. With energetic graphics and relaxed silhouettes, the collection also looks to the 80s and 90s for direction.
Studio Seidensticker

Seidensticker is a family-owned brand focused on creating the perfect shirt. With a strong heritage based on timeless style, the brand is powered by the triple threat of innovation, tradition, and modernity. Its Studio Seidensticker label has a clear identity: classic shirt silhouettes with a modern, contemporary approach, finished with ultra-minimal detailing.
Cycle

Cycle’s principles are based on expressing the cyclical nature of fashion, reinventing the life cycle of products using traditional materials and finishes. A modern reinterpretation of classic styles, the brand's new collection features staple denim styles with versatile cuts and grades.
Voile Blanche

Voile Blanche's ultra-light shoes draw inspiration from the world of navigation. Founded on the continuous search for sartorial quality and attention to craftsmanship, the brand exudes Italian style. A casual go-to, this shoe is a fusion of sports-inspired design ideals and relaxed luxury.
Visit the business pages of the featured brands on Pitti Connect: