Brand Profile
Since 1921, McGregor has stood for a complete lifestyle brand: classic sportswear with a casual, relaxed and sporty character — always combined with timeless style. With our current collections, we continue to create a balanced mix of these elements, allowing every man to express his own individual style.
For SS2027, McGregor once again brings back colour — something both McGregor and “The Dutch” have always been known for. The collection highlights vibrant tones such as coral, cobalt, peach and old pink, perfectly balanced with refined neutrals including sand, off-white and khaki.
A key focus remains our iconic piqué polo collection, available in 21 colours, offering versatility and timeless appeal for every occasion. In addition, our extensive NOS (Never Out of Stock) program guarantees continuity with essential McGregor styles that are always available season after season.
The result is a fresh, contemporary collection with an effortless sporty elegance that stays true to the McGregor DNA.