Brand Profile
The brand Plus was born in 2020 and represents the innovative ideas of Ibrahim Fadi. Plus is a project of customisation put in the hands of the world of fashion and defined by its attention to detail, use of materials of the utmost quality and profound technical innovation.
Plus is added value and refers to the beauty of self-expression. Every single Pluser comes to life in our unique and creative laboratory where production techniques are pushed to the limit, constantly offering a vast variety of colours and effects.
Plus resembles a contemporary artistic workshop in continuous evolution where painting, flocking and laminated effects, combined with the creativity of the style office, are in balance to evoke the perfect alchemy.
The heart of the project is the desire to give everyone the opportunity to become their own stylist. My Plus is the blank canvas that allows you to mirror your creativity and personality using the Plusers.
Plusers are products, predominantly sneakers, epitomised by their key value for high quality. This is accompanied by the essential respect for the environment, highlighted by various projects.
Plus approaches its audience in a light-hearted, playful manner whilst maintaining a strong sentimental nature. The products are dedicated to those who want to distinguish themselves, for those who want to stand out from the crowd by living the environment around them to the fullest. Plus represents spontaneity, dynamism and the natural, continuous movement of modern culture.