Brand Profile
In 1865, John B. Stetson fashioned the hat that would become the symbol of American independence, individuality, integrity and strength. Today everything that carries the Stetson brand, from authentic Westernwear to rugged Actionwear to contemporary Streetwear and timeless classics, stays true to these American values: Make things right and the best they can be.
Stetson is proud of the durability and high quality of its products and has proven these characteristics for more than 150 years. Stetson Europe retailer Friedrich W. Schneider GmbH & Co. KG, Cologne, has been working with this in mind for more than a hundred years.