Launched last year at the Stazione Leopolda, on the occasion of the start of the Tour de France in Florence, BECYCLE – the Pitti Immagine event dedicated to the world of cycling – makes its debut at Pitti Uomo this year, taking place in the Sala della Ronda at the Fortezza. While maintaining its unique identity, BECYCLE will showcase a curated selection of top cycling brands, opening up a dialogue that extends beyond the realm of sport. The focus will be on technology and lifestyle, with an emphasis on research, innovation, material evolution, and design — all reflecting a desire to explore the culture and creativity surrounding the bicycle as an object of excellence. Becycle will take place in the Ronda space, hosting the I GO OUT section, in a newly conceived and immersive setting that will also extend into the adjacent square, designed by the creatives at Sopa Design.