New at Pitti Uomo 108
Launched last year at the Stazione Leopolda, on the occasion of the start of the Tour de France in Florence, BECYCLE – the Pitti Immagine event dedicated to the world of cycling – makes its debut at Pitti Uomo, while maintaining its unique identity.
At the Fortezza, BECYCLE will showcase a curated selection of top cycling brands, opening up a dialogue that extends beyond the realm of sport. The focus will be on technology and lifestyle, with an emphasis on research, innovation, material evolution, and design — all reflecting a desire to explore the culture and creativity surrounding the bicycle as an object of excellence.
Becycle will take place in the Sala della Ronda, in a newly conceived and immersive setting that will also extend into the adjacent square, designed by the creatives at Sopa Design. To enrich the Becycle set-up, there will also be a special installation of images curated by Rouler Magazine, a cult magazine of contemporary cycling culture.
Among the cycling brands that have already confirmed their participation: Ashmei, Colnago, De Rosa, Nalini, Pas Normal Studios, Passoni, PH, PH Apparel + Rolling Dreamers, Sox Footwear and Tripoint.
On the occasion of Pitti Uomo, Colnago and Pas Normal Studios will present a collab and will also organize a special ride in Florence with arrival at the Fortezza. While PH Apparel + Rolling Dreamers will organize a special event that will be included in the Pitti calendar.
At the Fortezza, BECYCLE will showcase a curated selection of top cycling brands, opening up a dialogue that extends beyond the realm of sport. The focus will be on technology and lifestyle, with an emphasis on research, innovation, material evolution, and design — all reflecting a desire to explore the culture and creativity surrounding the bicycle as an object of excellence.
Becycle will take place in the Sala della Ronda, in a newly conceived and immersive setting that will also extend into the adjacent square, designed by the creatives at Sopa Design. To enrich the Becycle set-up, there will also be a special installation of images curated by Rouler Magazine, a cult magazine of contemporary cycling culture.
Among the cycling brands that have already confirmed their participation: Ashmei, Colnago, De Rosa, Nalini, Pas Normal Studios, Passoni, PH, PH Apparel + Rolling Dreamers, Sox Footwear and Tripoint.
On the occasion of Pitti Uomo, Colnago and Pas Normal Studios will present a collab and will also organize a special ride in Florence with arrival at the Fortezza. While PH Apparel + Rolling Dreamers will organize a special event that will be included in the Pitti calendar.