Hi Beauty
Edition 109
Not just fashion
A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery. Within the Futuro Maschile section, Hi Beauty showcases a selection of independent brands representing a new wave that extends from Europe all the way to Asia.

Hi Beauty is born from the experience of Fragranze, the Pitti Immagine show dedicated to artistic perfumery and cutting-edge skincare, and captures the influences among genres that fashion retailers and concept stores around the world are increasingly interested in.




 
 
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The participating brands
Updated to 23.12.2025

- Luxury, Craftsmanship

PADIGLIONE CENTRALE / PIANO ATTICO / S/1

SWEDEN

BEAUTIFUL INDIA

PADIGLIONE CENTRALE / PIANO ATTICO / S/6

INDIA

LILA FRANKLIN

- Luxury, Craftsmanship

PADIGLIONE CENTRALE / PIANO ATTICO / S/12

ITALY

PADIGLIONE CENTRALE / PIANO ATTICO / S/10

FRANCE

PADIGLIONE CENTRALE / PIANO ATTICO / S/11

ITALY

PADIGLIONE CENTRALE / PIANO ATTICO / S/2

FRANCE

ORGAN TALE PARFUMS

PADIGLIONE CENTRALE / PIANO ATTICO / S/3

KOREA (SOUTH)

PESADE

PADIGLIONE CENTRALE / PIANO ATTICO / S/5

KOREA (SOUTH)

PADIGLIONE CENTRALE / PIANO ATTICO / S/8

GERMANY

- Lifestyle, Luxury, Craftsmanship

PADIGLIONE CENTRALE / PIANO ATTICO / S/7

KOREA (SOUTH)

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