Bread & Boxers was born in a hotel room. Traveling without luggage, our founders realized what was missing: good-quality, well-designed underwear that you actually want to wear. The kind you’d hope to find in the drawer, not just settle for. What started as a small idea – a premium underwear concept placed in hotel rooms – quickly became a movement. A response to the clutter of fast fashion. A return to basics. From that first product, we built a collection of essential pieces made for daily life. Not trend-driven, just staples you reach for again and again. Today, Bread & Boxers is worn across the globe but our mindset remains the same: Feel Good. Look clean. Keep it simple.

Est. 2008 in Stockholm.