Founded in Stockholm, Sweden, in 1996, J.Lindeberg was born out of an idea to inject style and energy to golf by changing how players all over the world dress on and off the course Since then, the brand has continued to bridge the worlds of fashion and sports with irreverence, offering sophisticated, edgy and comfortable products for the modern active lifestyle. Its headquarters remain in Stockholm, but today, J.Lindeberg can be found in more than 35 countries. There are 157 J.Lindeberg stores in several of the major fashion capitals of the world, including New York, Copenhagen, Tokyo, Hong Kong and Shanghai. Wholesale distribution covers close to 2000 stores, including the leading high-end department and specialty stores around the world.
J.Lindeberg was launched in the summer of 1996 in Stockholm and New York, simultaneously. The brand is named after our founder, Johan Lindeberg, a marketing pioneer who made his mark in the fashion industry as the Marketing Director for Diesel, where he was behind some of the most groundbreaking advertising campaigns of the 1990s. A desire to change the course of things and challenge conventions was ingrained in the J.Lindeberg brand from the start. The idea was to modernize the golfing fashion landscape, leaving the stale and the conservative behind and offering sharp, colorful outfits: bridging the world of sports with the world of fashion.
Jesper Parnevik, one of the world’s top professional golfers at the time, became the brand’s first ambassador when he wore the now-iconic vibrant pink pants on tour. It was an announcement that both he and J.Lindeberg had arrived – and were going to change golf forever.