Brand Profile
OUR STORY
MESSYWEEKEND is an independent eyewear brand built on Scandinavian clarity and modern precision. Founded in Copenhagen in 2018 to challenge an eyewear industry owned by the few and defined by repetition. We came from the outside — curious, impatient, and unwilling to follow its rules.
What began as an experiment became a system of our own: controlled design, transparent values, and independent production. Built on precision, quality, and Scandinavian clarity, the idea scaled fast — from a single collection to a global brand with international presence.
That foundation still drives us: design with intent, built with precision, delivered without compromise.
THE NAME
MESSYWEEKEND is more than a name. It’s the balance between energy and focus, curiosity and clarity — a reflection of where we began and what we’ve grown into.
MESSY / Where we began — restless, curious, unpolished. It represents movement and the willingness to explore before everything is defined. WEEKEND / Once meant release — colour, noise, escape. Today it stands for reflection and clarity, the pause that gives shape to progress.
Together, MESSY and WEEKEND reflect the balance we stand for — driven yet deliberate, creative yet considered.
VALUES
MESSYWEEKEND’s values define how we think, create, and communicate. They act as principles for every decision — from design and materials to how we collaborate and speak. They express the balance that drives us: energy and focus, curiosity and clarity, style and substance.
Born messy. Precision over noise. Eye–level thinking.
Eyewear is not a statement but a practice — a reminder to design with control and focus on what we do best. By holding onto these values, MESSYWEEKEND remains consistent and honest.