Pica Pica is a brand with a Scandinavian mindset and a Mediterranean soul. Born from the idea that clothing should feel like a vacation — effortless, curious, and quietly confident — we blend Scandinavian minimalism with the warmth, color, and playfulness of the south. We call it Scanditerranean.

What began as a small project centered around sun-faded dad caps and printed tees has grown into a full ready-to-wear universe, spanning outerwear, knitwear, trousers, shirts, and accessories. Every piece is designed to move naturally between different settings and seasons — from city life to slow days by the sea, from long summer evenings to crisp mornings in the mountains. The focus is always on ease, versatility, and a sense of lived-in comfort.

At its core, Pica Pica has always been about more than clothing. Storytelling is central to everything we do. Each season begins with a destination — a place, a mood, a moment in time that shapes the collection from the inside out. Sometimes it’s a coastline where the days unfold slowly under the sun. Other times it’s a mountain landscape where the air feels sharper, the light cooler, and the rhythm more introspective.



With our roots in Scandinavia and our heart close to the Mediterranean, we often find ourselves drawn back to sunlit shores, small towns, and places where life follows its own pace. These locations become our reference points. We spend time there, observing daily rituals, textures, colors, and sounds, and translate those impressions into design — not as souvenirs, but as experiences.

To build these worlds fully, we collaborate with artists, DJs, craftspeople, and creators, shaping each season into a multi-sensory expression. Music, scent, objects, and garments come together to form a coherent universe. Pica Pica is about capturing a feeling — and carrying it with you, wherever you go.