Brand information 
Established in 2004 by Nikolaj Nielsen, Won Hundred is a fashion brand headquartered in Copenhagen. The foundation lies in denim craftsmanship, while the design focus revolves around crafting high-quality apparel, shown through ready-to-wear collections and denim ranges, catering to all genders. 

Won Hundred's ready-to-wear line showcases versatile, upscaled, and fashion-driven styles while remaining at an affordable price point. The design philosophy centers on crafting enduring, versatile, and contemporary fashion collections using carefully sourced fabrics and materials. 

Today, Won Hundred is stocked with a mix of premium retailers and department stores as well as online-stores globally.

Brand Story 
Originally established within denim culture, the brand's inception was born as a denim-fashion label. The 2000s market, characterized by skinny fits and Scandinavian aesthetics, swiftly propelled Won Hundred's success. 

A strategic shift led to the development of Won Hundred, transitioning from a denim-driven identity to a comprehensive fashion label centered around ready-to-wear collections, with denim as a constant element. 

Won Hundred has dedicated efforts to enhancing the design of its ready-to-wear offerings, revamping pricing structures, restructuring wholesale distribution, and implementing a new visual aesthetic to its online universe - All in order to re-introduce the new direction of Won Hundred to a new audience of end-consumers and wholesale partners.