Brand Profile
NUN is Chic, Feminine, Adventurous, and Kind.
NUN (pronounced “noon”) is an Italian luxury Cashmere brand; NUN creates distinguished womenswear that is ethically sourced from fine Cashmere herders in Mongolia.
Hany Beshr, a second-generation fashion entrepreneur and the brand creator, believes that NUN’s designs can revive fascinating stories from different times and cultures.
NUN provides sustainable Mongolian Cashmere apparel to individuals worldwide, so they can enjoy the comfort and sophistication that NUN offers.
WHY NUN?
NUN is luxurious. Our creative team comes from top fashion brands in Milan who create the unique NUN styles and visuals that our consumers aspire to. Our artisans in the Italian Cashmere valley apply delicate century-old craftsmanship using experimental knitting techniques, making it the cherry on top of our luxury collection.
NUN is kind. We source prime Grade-A Cashmere fibers from herders in Mongolia who receive fair payments and donations for improving their community’s livelihoods and protecting their environment.
NUN is bold. We unveil the adventurous spirit inside each consumer and join them in their exciting journey of self-exploration through a rich expression of fashion. NUN’s designs tell the stories of distant cultures connected through time, space and common ethical values.
NUN is innovative. We embrace technology to communicate our traceability and circular production model, and to engage with consumers and enhance their pre-sale and after-sale experience.
When our consumers wear NUN, they celebrate confidence and originality, ethics and humanity, and of course, when they wear NUN, they celebrate who they are.
NUN’s Vision
To become the world’s leading brand in sustainable luxury fashion, where beauty, quality, and 360 degrees sustainability are the ongoing foundations of our existence.
NUN’s Mission
Our luxury clothing aims to deliver beauty and excellence, while inspiring our consumers in their journey of self-expression. We stand for being kind, responsible, and transparent with our consumers, employees and the Cashmere herding community in Mongolia.