21 - 23 February 2021
Walk Through
ALPHABET STREET
Editorial
Edition 98
01.09.2020
Fusing elements from disparate subcultures, these progressive brands combine playful graphics with bold colours and unique references. From 80s sportswear to art, these global storytellers are connected by a trio of details: distinctive signature styling, youthful attitude, and carefree fluidity.
AlphaStyle
Based in Hong Kong, AlphaStyle is an elevated streetwear brand. Fusing influences from 80s athletic wear and the myth of the Arizona Pima Indians, their signature aesthetic is a patchwork-led silhouette. With a relaxed cut, this jacket features intricate detailing. In line with the versatile jacket, the shorts feature the same mismatched aesthetic and multiple pockets.
APRVD
APRVD creates thematic collections, fusing utilitarian energy with a wearable aesthetic. Combining bold tones with a multilayered structure, this zip-up jacket is the perfect overlayer for the brands graphic t-shirt.
Fila
An iconic sportswear brand, Fila uses their classic silhouettes as a reference point for their comfortable clothing and accessories. Their easy to wear pieces are both practical and versatile, incorporating everyday comfort, vibrant tones and iconic branding.
Hoka One One
Originally designed to improve endurance race times, Hoka's design ethos pulls from varied sporting influences, including surfing, skiing, cycling, and running. This clean lace-up style features a bold silhouette and signature branding. With performance-led features, it is finished with a minimal two-tone design.
Moaconcept
Founded by young Italian designers, Moaconcept combines artistic inspiration with luxury ideals. With a focus on individual expression, the brand creates products that are led by creativity. A nod to the world of hiking, this shoe features bold colour pops and a contrasting sole. The perfect finisher to their tonal, sportswear-inspired clothing.
Oqliq
Tawain's oqLiq is a modern take on practical tech wear. Infused with utilitarian detailing, the brand is focused on easy functionality. With super relaxed, easy-to-layer fits, the brand produces progressive, technically-adept pieces.
RUN OF Runarchy Attitude
An Italian brand, RUN OF Runarchy Attitude focuses on quality design, innovation and research. Using independent factories for production, this sneaker features a distinctive silhouette. Designed with characteristic detailing, it is finished with a tonal colourway.
REVENANT RV NT
Focusing on classic menswear staples such as t-shirts and sweatshirts, Revenant RV NT is inspired by subcultures. Made in Italy, this piece features a relaxed cut and bold graphic design. The perfect graphic staple for the modern man's wardrobe.