Brand Profile
“Simplicity is a matter of style” – Gennaro Dargenio
THE BRAND
Circolo 1901 is first of all a belonging concept, a connection that binds its members.
A brand made in Puglia as a result of a long experience, research and innovation which aims to dominate the fashion market, offering a wide selection of clothes for men and women prioritizing high quality and research in details.
It’s an original and unconventional brand using for the first time unusual raw materials never thought before.
A textile know-how built up with dedication and impressed on each single garment.
Essential is the key point for a contemporary, comfortable, “easy but not simple” proposal of outfit.
Our objective is to do what we do best with passion.
This is our pride. We are “Proudly Authentic”.
THE IDEA
Gennaro Dargenio took his first steps into the textile field when he was just 17, becoming a producer of knitted fabrics and developing a great knowledge of materials and their process.
It was during these years that his intuitive idea took shape, bringing to light the most important project of his life: reinterpreting a formal clothing such as a blazer using unusual fabrics like fleece.
None before him ever thought to combine elegance with comfort.
Despite the challenging attempt, Gennaro wove inch by inch his dream moved by faith and strong perseverance.
In 2008 the dream came true: Gennaro founded Circolo 1901.
EASY JACKET
The outcome is our calling card: an original, unconventional, sophisticated and “easy to wear” product.
The Easy Jacket – the beginning of Circolo 1901 story – is a printed and garment dyed fleece blazer, suitable for every situation, comfortable and versatile. The Easy Jacket also needs accurate and refined processing techniques.
THE SUCCESS
In a few years the idea turned into reality, a reality that nowadays boasts an international presence in the best multi-brand boutiques and it is sold in more than 25 countries in Italy, Europe, USA and Far East.
In more than a decade the company has expanded its spaces and team, counting on young generations still maintaining its Italian manufacturing tradition which has been the key of its success so far.
Innovative processing techniques of raw materials linked to avant-garde collections brought to a steady rise of production.
Circolo 1901 looks at the future with the mission to persuade no blazer people wearing it and also to target young and dynamic customers, meeting contemporary tastes and trends.
During these years a lot of things have changed but the company statement is always the same: be easy, be elegant, be authentic without renouncing to comfort.