Exhibitors Spotlight: Run Of Runarchy Attitude

Exhibitors Spotlight:
Run Of Runarchy Attitude

Editorial

Edition 100

29.07.2021

Tuscan footwear label Run Of proposes a collection of artisanally produced, hypermodern sneaker silhouettes

Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.

From performance-geared outerwear to comfort-enhanced tailoring and fabric innovations pervading each of this year’s stylistic narratives, the activity-boosting potential of our wardrobes has been brought to the fore by the climatic, atmospheric, and societal changes of the season. Unsurprisingly, sportswear has been a star player at the 100th edition of Pitti Immagine Uomo, where brands have been putting forward aesthetically and technically cutting-edge apparel fit for urban life and natural exploration alike.

Born out of its founder Matteo Ciuti’s nurtured affinity for sneaker culture, the idea behind Italian footwear brand Run Of first originated in Tuscany, seeing the light of day in January 2020 with the presentation of the label’s first collection at Pitti 97. With models such as the Bodrum shoe — named after the Turkish town Ciuti was flying over when designing the prototype —, the label became an instant success, managing to thrive despite the contextual atrocity brought about by the COVID pandemic.