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Walk Through:
Get Into Nature
Editorial
Edition 100
15.07.2021
Tied by a unified style story, Walk Through is a themed focus on key pieces from brands exhibiting on Pitti Connect’s digital platform.

As the weather warms up and the world tentatively retrieves its pace, we run out of our winter lairs and into the beaming, blossoming great outdoors — and, along with us, an entirely new wardrobe not just fit for exploring the natural world, but also conscious of its man-inflicted wounds, and resolved to do something about it.

With this installment of our seasonal Walk Through trend round-up, we focus on the menswear brands and wardrobe staples pioneering a fresh and timely take on outerwear and outdoor-inspired gear as versatile, modular, and chic — smoothing our transition into a resuscitated environment.
NOBIS

Hailing from the homeland of premium outerwear, Nobis is a globally established Canadian outerwear and accessory label brandishing the conviction that while trends may come and go, style, function, and quality stand the test of time. The brand’s collections are designed to accommodate the volatility of global seasons, unpredictable conditions, and the growing craving for fashionable, functional outdoor garments.
LUIS TRENKER 

Founded in 1995, Luis Trenker was born in the city of Bolzano, in the North Italian province of South Tyrol, where the company’s headquarters are still located. Informed by the 1930s South Tyrolean customs, stories, and lifestyle, Luis Trenker aims to bring the lush natural atmosphere of the Italian Alps in a variety of clothing collections grounded in traditional craftsmanship techniques, yet attuned to contemporary needs. 
BARBOUR

An indisputable classic, Barbour was founded in England’s South Shields, in 1894, and to this day remains one of the most iconic outerwear labels, carrying the quaint, solemn charm of the British countryside into timeless and infinitely adaptable wardrobe staples.
HERNO GLOBE

Founded in 1948 in the region surrounding Italy’s Lake Maggiore, Herno has traversed the decades thanks to the unquestionable grace, adaptability, and enduring relevance of its urban outerwear collections. Whilst remaining an unrelenting guardian of sartorial tradition, the brand has consciously adjusted its production methods to meet rigorous sustainability criteria whilst ensuring the fabrics, materials, and garments are at their highest level of performance.
 
FRACAP

The Fracap shoe factory was born in Italy’s Monteroni di Lecce, a town famed for family businesses specializing in the production of footwear since the 19th century. Founded in 1948, Fracap is the creation of the Cappello siblings, sons of the illustrious shoe craftsman Antonio Cappello — ever since its inception, Fracap has been a leader in the competitive field of urban footwear, growing, reinventing, and diversifying its models with each collection, all whilst staying true to the family business’ original craftsmanship DNA.
CAMPER

One of the boldest and most lauded brands in contemporary footwear, Spanish brand Camper has for over a century consistently pioneered innovation in the field of urban footwear, both aesthetically and technically, epitomizing the vast potential for modernization lying beneath the respected veneer of shoemaking heritage.
MANTIDY

A London-based men's lifestyle brand, Mantidy offers an array of stylish, elegant, and premium quality travel accessories and organizers, providing the perfect blend of functionality and cutting-edge design.
 
ARYS

Berlin-based urban fashion label Arys was founded in 2014 by a collective of industry newcomers in response to the wasteful practices underpinning the fashion sector. Their trademark multifunctional tracksuits progressively branched out and flourished into premium collections that combine timeless and minimalist design with a high degree of functionality.
 
AFFIX

A collaborative project initiated by Kiko Kostadinov, Taro Ray, Stephen Mann, and Michael Kopelman, Affix is a design collective reimagining the classic utilitarian energy of masculine workwear and infusing it with an experimental, hyper-current streetwear sensibility. With clean construction and a minimalistic color palette, Affix proposes its own take on utility as transversal and avant-garde.
 
COMFY OUTDOOR GARMENTS

Duly standing by its name, the Japanese label CMF strives for an aesthetic, utilitarian, and functional reconciliation of mountaineering clothing and streetwear-inspired by a crisp, clean minimalist sartorial narrative.
 
Visit the business pages of the featured brands on Pitti Connect: