That mission remains intact 12 years on and it’s stronger than ever. But for Ecoalf, being a sustainable brand involves much more than just incorporating recycled materials, it requires a complete mentality and behavior shift, such as monitoring how much waste you generate and buying less while also buying better. “The current fashion business model is not working,” Goyeneche continues, referring to the live fast, die young way in which the industry operates. “A new trend every month and the idea of buying/throwing/ buying/throwing is creating a terrible impact on the planet. Fashion can be sustainable if we continue to lower the impact of our items, starting with timeless designs and high-quality materials to ensure durability and maximize the lifespan.” 

The season also integrates OceanYarn: yarn made from recycled plastic bottles found in the ocean that has been recovered by fishermen who collaborate in the Ecoalf Foundation’s Upcycling the Oceans project. “This high-quality OceanYarn is transformed into technical outerwear for the winter and weaves into a line of knit tunics and dresses designed for the everyday.  Other pieces such as jackets feature a three-layer fabric with a 100 percent recycled polyester exterior layer, a TPU middle layer to make it 5K waterproof, and an interior layer that is also recycled polyester. Together they provide a high-performance material with 3K breathability. It’s a collection designed for years, not [for a] season.”