It comes as no surprise, then, that this season the brand continues to remain true to its roots. It’s “a collection that equally represents [our] heritage and future,” the Marc O’Polo team tells us. Here, chunky fabrics with exciting structures meet futuristic outwear, fusing fashion and technology. Each piece is a statement in its own right. “Wide silhouettes ensure modernity. High contrasts characterize the color world. Sustainable innovations underpin our connection to nature.”

In regards to what becoming “better” looks like in practice, it means the brand is constantly seeking solutions to develop increasingly low-impact products. Currently, it’s crafting outerwear made from recycled PET bottles that were collected in coastal regions and then filled RDS-certified down. Marc O’Polo also employs an “innovative dyeing practice” that uses less water and harmful chemicals than traditional dying solutions. It has also partnered with Manteco, a sustainable European manufacturer and wool recycler, on a selection of wide-legged trousers and a range of oversized shirts.