Buyers Select is the series in which top buyers share their favorite proposals chosen from those of the brands of Pitti Immagine Uomo 102 and on Pitti Connect.
An iconic destination for luxury fashion, Saks Fifth Avenue is driven by a clear mission statement: to help customers express themselves through relevant and inspiring style. Since 1924, the store has pioneered a unique shopping experience via second to none customer service and a strong digital customer experience.
As a buyer at this year's PITTI, we spoke to Sandra Park about trends in the market, key brands, PITTI expectations, and more.
How would you describe Saks Fifth Avenue?
Saks is the premier destination for luxury fashion, driven by a mission to help customers express themselves through relevant and inspiring style. Our expertly curated assortment features the most sought-after names in fashion – customers come to Saks to explore and discover the latest from both established and emerging designers.
What shifts have you noticed in terms of trends post-pandemic?
As we come out of the pandemic and people return to their busy schedules, our customers are looking for elevated updates to their wardrobe - returning to the office, attending special events, going out to dinner, or planning vacations.
What trend/style is resonating the most with you right now?
High-to-low fashion and dressy-casual styles. It feels like old school rules about dressing up are off the table, we’re seeing customers get extremely creative. Additionally, while there is high demand for classic suits, we’re also seeing an exciting evolution of elevated sportswear. Sweatpants have been upgraded to joggers with elevated fabrics for a more polished look, and shirt jackets have been popular finishing touches to an outfit.
What are you hoping to find at PITTI this year?
Year after year, PITTI is our first stop for discovering all of what's new in Menswear, including the latest fabric evolution and emerging talent. This year, we’re looking forward to seeing updates to technical fabrics - especially breathable, sustainable options.
What would you say is the most exciting aspect of menswear today?
The emergence of genderless fashion is something that we are very excited about. There are now so many options for men to choose from as trends shift away from the traditional pillars of Menswear. We are also excited to see our men’s customer dress up his wardrobe again.
What, in your view, makes the PITTI experience special?
PITTI is the international hub for discovering new brands from all over the world, and it is often the first place where we experience the latest trends, technologies, and innovations within the industry. The shows consistently deliver a balanced representation of all menswear categories.
Great, thanks for our time!