Brand Profile
SEVEN GAUGE - A uniform new concept.
Seven Gauge is a new project which redefines the concept of genderless premium essential wardrobe, with a contemporary take on knitwear.
A sophisticated uniform, which expresses its DNA through few staples, in a palette that explores the full potential of color. Inspired by the 80s, Seven Gauge elevates comfort and relaxed elegance to a contemporary dimension on timeless essentials.
The collection embodies the concept of simplicity: focused on 18 styles - the staples of knitwear and fleece exploded in colors, a tailored suit and two coats – Seven Gauge summarizes the wardrobe essentials for man and woman. The focused production allows to avoid waste and unnecessary consumption.
Seven Gauge roots are in knitwear: the name comes from the type of gauge used for the core product and the logo represents a bush. Finely crafted in pure Australian wool 100% RSW certified, Seven Gauge knitwear offer has an ultimately straightforward design, genuinely genderless, refined by sophisticated details, as the small gold logo embroidery on the sleeve and the gold stich embroidery at the centre back neck. The twisted yarn guarantees the best quality and softness and avoids peeling. All the styles - crewneck, V-neck, vest, roll neck, polo, tank, short, beanie and scarf - are offered in a palette of 14 colors with a strong personality, from felce, to gold yellow, turquoise, acid green, fucsia, purple, copiativo, orange, camel and red.
The collection is completed by a sweatshirt offer, made with high quality Italian heavy cotton jersey and exploiting a dusty color palette, two double breast suits in tropical wool and technical fabric, a cashmere blend and a Casentino coat, presented in orange, violet and white.