In an exciting collaboration, Promas French Menswear Fédération and the DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) organization join forces for the third time to support the participation of 28 French brands at the upcoming edition of Pitti Uomo 104, taking place from June 13 to 16 at the Fortezza da Basso in Florence.

Committed to driving the international growth of the French menswear industry, Promas has also introduced an innovative platform called Promas LIST. Seamlessly connecting buyers with French menswear companies, Promas LIST serves as the ultimate hub for discovering the latest trends, accessing detailed brand information, and establishing valuable connections. Accessible at promaslist.com, this platform ensures round-the-clock support and global visibility, paving the way for limitless possibilities in business collaborations. 

At Pitti Uomo 104, Promas and DEFI are proud to support the participation of the following French brands:

AMERICAN COLLEGE USA, BASK IN THE SUN, BAZISZT, BERNARD ZINS, BOMBERS ORIGINAL, CHAPAL, CHEZ NOUS, CORSO MILLE, DE BONNE FACTURE, EREVAN, GUNTHER,  HOMECORE, IGUAZU SWIMWEAR, JAGVI, JEANNE FRIOT, LE TEMPS DES CERISES, LES GARÇONS FACILES, NOYOCO, OLOW, ORCIVAL, PARAGES, PAS UNE MARQUE, RIVIERAS, SERAPHIN, STEVEN PASSARO, THE HIDEOUT CLOTHING, TRUE TRIBE, VICOMTE A.

To stay up-to-date with the latest news and highlights from Promas and Promas LIST, follow them on Instagram: @promas_list.