somethingstore* is a fashion brand that integrates design, production, and retail. Leveraging its outstanding originality in design and international graphic design capabilities, it has quickly become a leading brand in the fashion industry. The brands founder has won numerous international graphic design awards. Its unique design perspective and creative philosophy have been deeply integrated into the brands DNA, endowing Nosheng clothing with powerful visual impact and artistic appeal.

The design team of somethingstore is well-versed in global fashion trends and skilled at blending international perspectives with local culture to create fashionable clothing that exudes personality and attitude. The companys robust graphic design capabilities are not only reflected in product models and brand visuals but also permeate the thematic creativity and marketing strategies for each season, enabling the brand to stand out in a highly competitive market.

somethingstore* is favored by young people, KOLs and film and television stars. In the future, somethingstore will continue to take design as the core driving force, explore more possibilities of fashion, and bring more creative and high-quality fashion experience to consumers around the world.

Hanson, the founder of SOMETHINGSTORE*, was originally a graphic designer whose works have won numerous internationally renowned design awards. He has been engaged in the fashion industry since 2001, accumulating fifteen years of experience. In the early years, he established the (NOTHING) concept store in Guangzhou, introducing many foreign brands and providing trendy enthusiasts with high-quality and diverse choices. In 2023, after years of accumulation, he launched his own brand, SOMETHINGSTORE*, with the brand philosophy of "from nobody to somebody", presenting a unique aesthetic. The brand takes clothing as its medium, and each design represents a small story behind it.