Founded in 2017 by Parisian entrepreneur Alexandre Sundberg, TRUE TRIBE™ is a conscious brand specialized in men's luxury swim and resortwear. TRUE TRIBE’s founder has always valued periodic escapes from Paris, his native city. He gradually started travelling to more remote and untamed places in search of peace with the conviction that the mind needs a place where it can breathe. TRUE TRIBE channels this ethos through menswear essentials designed for the outdoors. "Bare Minimum” is the mantra of the brand, embodying maximum freedom - both of movement and spirit. TRUE TRIBE exclusively uses ECONYL® regenerated nylon made from discarded fishing nets and other plastic waste to produce its swim and active collections. Using synthetic fabrics from recycled yarn reduce water consumption and help divert plastic waste from oceans & landfills whilst minimising CO2 emissions. TRUE TRIBE limits packaging to meet its “bare minimum” mantra. All products are encased in a reusable pouch crafted out of 100% ECONYL regenerated nylon. This method ensures safe deliveries while eliminating the use of non-essential packaging.