The Woolmark Company innovates with wool. As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify quality wool.
We partner with like-minded product developers, manufacturers, designers, brands and retailers to keep Merino wool driving fashion and fibre innovation through research, development and marketing.
As the textile and fashion industry navigates the new normal, we’re digitally adapting our support offerings to suit our partners.
Our business units are designed to support our partners across the supply chain through research, product development, education, sourcing, traceability and innovation to showcase the natural benefits and unique properties of Merino wool, increasing consumer demand for natural, quality apparel.
We certify the quality of wool products. Trusted by consumers for more than 50 years, the Woolmark logos are a globally recognised quality endorsement that guarantee excellence in market.
Our offices are strategically located to connect all facets of the supply chain; our resource centres provide permanent trade and education spaces and our online education platform provides freely accessible coursework for the entire industry.