Talk "Sustainable Performance"

From Merino wool, a new generation of technical uniforms.
Edition 98
Place of the event
Web Live
Date of the event
09.09.2020 11:00
In conversation with Max Sirena, Raffaello Napoleone and Carlo Ortenzi.
In anticipation of the 36th America's Cup presented by PRADA, the Skipper & Team Director of Luna Rossa Prada Pirelli, Max Sirena, talks about having a passion for the sea, respecting the environment, and high-performance technical clothing made with natural materials, such as Merino wool. Stemming from the partnership between The Woolmark Company, the global authority on Australian Merino wool, and the Luna Rossa Prada Pirelli team, the talk "Sustainable Performance" features, alongside the renowned skipper, Raffaello Napoleone, CEO of Pitti Immagine, and Carlo Ortenzi, fashion director of Sportweek.
Sirena describes the importance of technical clothing "when you move at 45/50 knots" and the team's new eco-sustainable uniforms' excellent performance. Napoleone touches upon Pitti Immagine's commitment to natural yarns and ethical fashion. An engaging conversation, following the questions of an exceptional fashion director like Carlo Ortenzi.