Brand Profile
Esercito Sportswear is the new commercial brand of the Esercito Italiano, produced and distributed by Officina Italia srl. The brand is made up of the 5-pointed star which symbolically represents the characterizing values of the Army such as leadership, courage, spirit of sacrifice and unconditional service for the national community and with the inscription "Esercito 1659" which brings back to the most ancient origins of the armed force, representing, in fact, a link between tradition and innovation.