COMPANY Ama-Brand was born in the heart of Tuscany, where footwear tradition is intertwined with innovation and passion for design. An Italian brand of sneakers that embodies a sporty and casual style enhanced by careful tailoring in every detail. Founded in 2011 by two brothers, Andrea and Maurizio, Ama-Brand takes its name from their initials, creating a unique and distinctive logo that encloses the essence of the brand. Since its beginnings, the Florentine brand has stood out for its dedication to quality and craftsmanship, quickly establishing itself on the national footwear scene and then conquering the European market and beyond. The beating heart of Ama-Brand is the passion of the two brothers, who are involved in the front line at every stage of the production process. From the careful choice of fine and strictly natural materials to the creation of each model, Andrea and Maurizio put their experience and love for detail into each creation. The result is a product that is entirely ‘Made in Italy’, reflecting the excellence and care typical of the Italian manufacturing tradition. A perfect marriage of style, comfort and sustainability. Each pair is a unique work of art, embodying the soul and history of a brand that has made quality and tradition its strong point. PHILOSOPHY We believe that true luxury lies in the authenticity and beauty of a handmade product, made with passion and dedication. For this reason, every step in the production process of our handmade shoes is carried out with the utmost care, using only the best materials and the most traditional craftsmanship techniques. Italian craftsmanship represents for us a precious heritage to be preserved and enhanced. Each Ama-Brand shoe is a unique piece, the result of the ingenuity and skill of our craftsmen, who put their experience and savoir-faire at the service of the brand. Our philosophy is based on a few key values: Uncompromising quality We select the best materials and use craftsmanship techniques to ensure that each shoe is a product of the highest quality. Attention to detail We pay attention to every last detail to create shoes that are not only beautiful but also comfortable and durable. Authenticity Our shoes are handmade, using traditional craftsmanship techniques, to guarantee a unique and authentic product. Made in Italy We are proud to produce all our shoes in Italy, using local materials and labour. Ama-Brand is more than just a shoe brand. It is a way of understanding luxury and quality, based on respect for tradition and the enhancement of Italian craftsmanship. MADE IN ITALY We believe in the importance of supporting local industry and promoting Italy’s manufacturing heritage. For this reason, we work exclusively with Italian suppliers who guarantee us access to the highest quality leathers, renowned for their fine workmanship and intrinsic beauty. The use of Made in Italy materials allows us to : Ensure sustainable production By working with local suppliers, we reduce the environmental impact of our production process and support Italian companies. Follow each step of the production process closely By working closely with our Italian suppliers, we can ensure that the materials used meet our strict quality standards. Offering a unique and authentic product Italian leather is known the world over for its softness, durability and beauty. By using it, we give our shoes a distinctive and inimitable character. Every detail is carefully chosen to create a product that meets the expectations of our most demanding customers. Wearing our shoes means walking with the pride of wearing an Italian product, handmade Made in Italy. A perfect combination of classic style and innovation, for a product that defies time and passing fashions. An investment that becomes an object to collect, an experience of style and quality that lasts forever.