BOB is a dynamic brand and as its new slogan "Age doesn't matter" whispers that it is suitable for a wide age group end consumer but united by an exuberant style that doesn’t go unnoticed.
 
 The BOB collection is certainly characterized from the particularity of researched details in the materials to which color and liveliness are further added through creative treatments and techniques, this mix has made BOB an iconic and international brand so recognizable on the streets of the world. BOB is the original. The most creative since 2005.
 
 BoB is a brand founded in 2005 in Florence, in Tuscany it has its roots, from Renaissance takes a daily inspiration and  from optimism the look towards the future.