Eton, est. 1928 in Sweden, is a global luxury menswear brand renowned for its unwavering commitment to quality, innovation, and style. Offering a wide array of products for every occasion in a man's life, Eton's collection now features not only its celebrated shirts but also sophisticated knitwear, soft jackets, polo shirts, T-shirts, and accessories.

With a presence in 50 markets worldwide, Eton stores can be found in cities such as New York, London, and Stockholm. Its products are also available on etonshirts.com and in prestigious department stores globally, including Harrods, Selfridges, Harvey Nichols, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Harry Rosen, Printemps, Le Bon Marché, Galeries Lafayette, KaDeWe, and Lane Crawford.