Brand Profile
"Frantic," an iconic Italian brand, registered since 1990, is synonymous with handmade clothing and a constant pursuit of originality and uniqueness in every creation. In Ecuador, the Venturini family has been rediscovering the lines and colors of the authentic Andean textile tradition for over 30 years. Andrea Venturini, entrepreneur, designer, and founder of the brand "Frantic," has successfully passed on his passion for ancient Ecuadorian craftsmanship to his son Alessandro. The new collection for the winter season 2024-2025 couldn't express a better idea, elegant and modern, from their fashion house. Frantic is honored to return to exhibit at the Pitti salons and introduce its handmade knitwear, made with the world's finest baby alpaca and pure virgin wool, to the international audience. The colorful knitwear collection represents and guarantees the highest quality and beauty in every creation. The virgin wool and baby alpaca are dyed using natural methods and then handcrafted by expert weavers. The sense of discovery, travel, and an open-mindedness towards ancient and distant cultures, with which to weave a revival of style and traditions that are increasingly vibrant and relevant over time, is a task that Frantic aims to convey with this wonderful new collection.