GOGUTSA is a menswear brand shaped by heritage and redefined for today.

Named after the founders’ grandmother, the brand carries the spirit of a woman devoted to craftsmanship - sewing every day with precision, discipline, and care. Although she never had the opportunity to become a designer, her work became a lasting legacy of quiet excellence.

Today, GOGUTSA translates this heritage into contemporary menswear, defined by clean silhouettes, refined details, and a timeless approach to design.

The brand has gained international recognition, with features on platforms such as HYPEBEAST, reflecting its growing presence in the global fashion landscape.

Founded by Maia Gorgiladze and Mariam Midelashvili, GOGUTSA blends emotional heritage with modern vision - creating garments that express strength through simplicity.

GOGUTSA - where heritage meets modern masculinity.