Brand Profile
A new brand that overturns the conventional belief that "fabric fades" and introduces tough, long-lasting fabric/wear, inspired by the development philosophy of , which has challenged the common notion that "wristwatches are fragile and prone to breaking," and continues to pursue quality and innovation. The latest product line will feature fabrics that maintain exceptional durability and resistance to color fading by blending pigments into the raw material of the yarn. At the same time, the dyeing process is eliminated, reducing water usage and CO2 emissions.