HYPLUS is an Italian brand that tells the story of time through fashion.
Our vision is born from the meeting of music, culture, and technology: every garment becomes a fragment of memory, a bridge between who we were and who we are becoming.

The FW26/27 collection – “Music is Forever 90–25” is a journey across two unforgettable eras:
the 1990s, with their analog soul, vinyl records, portable radios, and cultural icons;
and the year 2025, shaped by new energies, futuristic instruments, and digital languages.

At the heart of HYPLUS lies LENTISHIFT®, our patented lenticular printing technology that embeds two graphics into a single garment.
By simply changing perspective, time shifts: images transform and reveal the other side of the story.

Every jacket, hoodie, and sneaker is unique — printed on finished garments, shaped by natural micro-folds in the fabric, and crafted with contemporary materials that enhance light, movement, and emotion.

HYPLUS doesn’t follow eras; it connects them.
Our language merges music, art, and fashion into a new, dynamic, universal aesthetic — created for those who live in the present but still hear the echo of the past.

Music is forever.
Fashion becomes forever when it knows how to tell it.

Artificial intelligence is part of our process: it doesn’t define us, but it amplifies our vision.
It supports us in market research, creative development, and trend analysis, making HYPLUS more flexible, informed, and future-driven.