IDAMA makes high performance apparel engineered for life in constant motion. Garments built to adapt, endure, and move seamlessly between the wild and the urban. Designed for utility, refined for precision, and made to perform when conditions shift.
 
Our design philosophy is rooted in function. Every piece starts with a question of purpose, what problem does it solve, what environment does it serve, and how can it do both beautifully? The process is driven by research, testing, and experimentation. We study material behavior, exploring textile treatments and finishes to create unique pieces with performance at their core.
 
All garments are Made in Italy, where craftsmanship meets advanced material science. We work with windproof, waterproof, thermosensitive, and ultralight fabrics sourced from leading Italian mills. Finishing and treatment take place in Como, the heart of textile innovation, ensuring a balance of precision, durability, and refinement.
 
Innovation and sustainability are inseparable. We believe progress is measured not by speed but by responsibility, in design, in sourcing, and in impact. Each decision aims to reduce waste, extend product life, and build a more resilient system of creation.
 
The name IDAMA carries two meanings. In Japanese, Hidama means “Fire Sphere,” a symbol of energy, passion, and endurance. It is also the founder Alessandro Amadi’s surname reversed, a nod to the brand’s personal origins and pursuit of balance between heritage and experimentation.
 
IDAMA exists to build purposeful systems for living, garments as tools, built to adapt to the unknown and evolve with the person who wears them.