INTHEBOX SPRING SUMMER 2025----ENDTITOLO
Marrakech with the cheerful bustle of the souks, the secret courtyards of the riads embellished with colorful majolica, and the lush tropical gardens. Morocco with its desert that lights up at sunset and then returns to the night to giant and sinuous silhouettes that stand out in the sky illuminated by the stars. Essaouira with its fortified walls and portal that recall a glorious past and the long beaches that slide into the ocean waters loved by surfers. These are the scenarios that inspired the spring-summer 2025 of In The Box, the creative vintage-inspired brand made in Milan.

An exotic journey full of evocative experiences is also what Mr.Box, the brand's friendly bear mascot, is ready to undertake with his spirit of adventure. Made with embroidery and dressed with fragments of fabric recovered from waste from In The Box production, to interpret the values of sustainability, creative recovery, and the upcycling approach of the brand which remains an important pillar revisited in every collection.

The atmospheres of Marrakech and Morocco are best expressed in the prints and careful embroidery of T-shirts, cotton sweatshirts, and polo shirts. The embroidered designs with Mr.Box in the foreground, available in T-shirts and sweatshirts, tell the story of the passions of the daredevil bear: the love of surfing and the sea, travel and adventure. The mascot is depicted while he is intent on exploring the desert and the botanical beauties of "Le Jardin Secret", a place of extraordinary beauty in the heart of the Medina. With him, the faithful Labrador relaxes on a traditional Berber carpet. Finally, the designs of Moroccan majolica, cacti, palm trees, and the moon with the sun appear on the iconic jacquard-knitted cotton socks and the terry socks.

The versatile coulisse Bermuda shorts, in denim cotton and stripes, are ready to be combined with the classic denim shirt, all embellished with the embroidery of a palm tree positioned on the pockets for an outfit in the spirit of the "Journey of Love." The sunset and the waves of the sea give a summer touch to the solid color T-shirts designed to be paired with cotton trousers, blue Bermuda shorts, the shirt, and the college work jacket with embroidered profiles, to be worn casually in your free time.

The collection is completed by the basic line, which was created with the vintage essence of the brand and a worn-off effect on the fabric, with rich garment-dyed colors resembling the earthy and warm tonalities of the desert and the sea. Shirts, knitted polo shirts, and crew-neck sweaters reveal a refined rope detail with tassels, which transform into a bracelet, suggesting a thoughtful memory of the trip. Green, ocher yellow, and terracotta mixed with shades of blue, are the hues of the new season, mixed with timeless white and ivory. 

The collection is available in selected stores and on www.intheboxshop.it